NewsBeat

As a result of the huge success of the video "The Secret" with Lisa Nichols and the works of others such as Jerry and Ester Hicks, many are becoming aware of the concept of the law of attraction. The basic idea is that our experience of reality is shaped out of our intention, our thoughts, words and deeds.

When we have a vision of what we want to see come into our lives, when we see that vision clearly, it is said that we set up a vibration that attracts exactly what we declare into our existence. We name it and claim it! Fortunately the law applies whether we have a positive image or a negative one; it works equally either way.

So what does this have to do with creating a visual representation of your idea or desire? Everything!

"The market needs to live VICARIOUSLY through your BRAND!"

David Tyreman is a branding specialist that has worked with some of the best-known brands on the planet such as Polo Ralph Lauren, Tommy Hilfiger and Banana Republic.

David's book World Famous focuses on the power of branding your business in the marketplace and presents you with the four steps between you and a world compelled to do business with you. Using material from his keynote performances, One Productions is working with David to put together a presentation video, to serve as a companion piece to World Famous products.

World Famous

You have heard of the first step in presenting an idea, or invention called a "napkin idea"; you know, a simple sketch, written outline, or concept on paper. The idea is that when you bring the thought from your mind and place in onto paper you are focusing your attention and setting into motion a vibration that begins to cause events, actions, and energy to move toward bringing your idea into "reality". You are all familiar with this process if you have ever created anything.

The power of video as a tool to set your vision free is that it is the grandest illusion that allows you to "out-picture" your idea in such a powerful and compelling way that others can not only see what you have in mind but more importantly, they can feel it! When you combine all the aspects of motion picture production, sight, sound, music, narrative and motion, you have the most effective way known to convey your concept. 

Not only that, but the medium itself is the message; it speaks volumes about your project, concept, idea or product. The quality of the message, how effective it is, says a lot about you and your company or organization. There is nothing like it to speak for you!

And as is true for the law of attraction; a bad presentation is as powerful in creating a negative impression as is an effective presentation in creating a positive attitude. That's why you should never have Uncle Fred or Billy just-from film-school make your video presentation.

And if it isn't your genius then it isn't your job either! In this newsletter you will find stories of projects we have recently completed using the power of video to tell the story and links to our client's websites where you can see examples of what others have done.